Holmgrens bil (2014)
Together with a colleague I delivered the web strategy plan for car dealer Holmgrens bil. The plan was used as ground for developing the new responsive website during 2015-2016.
My contribution
Target group studies
Research
Review of communication in their existing channels.
User Workshops
The outcome
The outcome was a couple of recommendations on how a modern car purchase online should look like to support the car dealers and the informed customer. The web strategy also contains recommendations about web site articles with guides and tutorials around car ownership.
